Title
RESOLUTION 24R-03-38: A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF LAUDERHILL APPROVING THE RANKING OF QUALIFIED FIRMS PURSUANT TO R.F.P #2023-055 TO PROVIDE BRANDING AND MARKETING SERVICES AS RECOMMENDED BY THE EVALUATION COMMITTEE; AUTHORIZING THE CITY MANAGER TO NEGOTIATE THE TERMS OF THE CONTRACT IN AN AMOUNT NOT TO EXCEED $95,000.00 TO BE PAID FROM THE APPROPRIATE BUDGET CODE NUMBER(S); PROVIDING FOR AN EFFECTIVE DATE; (REQUESTED BY CITY MANAGER, DESORAE GILES-SMITH).
Body
Request Action:
A RESOLUTION REQUESTING THE CITY COMMISSION TO RANK RFP 2023-055 BRANDING AND MARKETING SERVICES AND AUTHORIZE THE CITY MANAGER TO NEGOTIATE AN AGREEMENT WITH THE RANKED FIRM IN AN AMOUNT NOT TO EXCEED $95,000.00.
Need:
The City actively sought out proposals from qualified and interested firms to provide branding and marketing service. The City requires a professional, experienced consultancy to conduct, analysis, and interpretation of research as well as demonstrated extensive experience with creating City brands. The main objective is to identify a clear, strong brand identity that represents the varies attributes of the City, with variations for residents and businesses.
Summary Explanation/ Background:
THE CITY ISSUED A SOLICITATION FOR VENDORS TO PROVIDE BRANDING AND MARKETING SERVICE WHICH WE RECEIVED TWELVE RESPONSES. THERE WAS A TWO-STEP EVALUATION PROCESS WITH THE FIRST-STEP BEING THE RANKING USING THE POINT METHODOLOGY AND THE SECOND; THE TOP FOUR WERE INVITED TO PRESENTATIONS. AFTER PRESENTATIONS, THE COMMITTEE’S RANKING ARE AS FOLLOWS:
1. NORTH STAR PLACE BRANDING
2. success LEAPS
3. MEDIUM FOUR
4. INSPIRE (NO SHOW)
Attachments:
1. RFP 2023-055
2. NORTH STAR PLACE BRANDING BACKUP
Cost Summary/ Fiscal Impact:
Estimated Time for Presentation:
Master Plan:
Goal 1: Clean, Green Sustainable Environment
[ ] Increase mass transit ridership [ ] Reduce City...
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